Email marketing can be one of the most effective ways to build and grow your business, but only if you know how to do it in the right manner. If you’re using auto-responders to automate your sales funnel, you’re already taking advantage of the power of email marketing automation strategies. But to really double your sales, you need to start thinking about ways you can use them more effectively and what types of messages are best for which audiences. The problem might be that you don’t know how to use email marketing automation to bring the most engagement and revenue from your list.
So you have an email list, and you’re writing content that you know your customers want to read, but you feel like something’s missing. You’re not getting the engagement or revenue that you want from your email list and it’s becoming quite difficult to manage. Here are 10 simple facts on how to double your sales with email marketing automation strategies.
1) Improve Your Subscriber Quality
The most important thing to improve when it comes to growing a successful email list is your subscriber quality. The higher your subscriber quality, the more people that will buy from you, read your emails and stay engaged. The low-quality subscribers are less likely to ever engage with you on any level and they tend not to be high-ticket buyers. There’s nothing wrong with trying to add new subscribers (any engagement is better than none), but focus on removing or limiting poor quality signups before anything else.
Here’s what you can do:
Add an unsubscribe link at the bottom of every email campaign —not everyone wants to sign up for updates from your brand; allow them an easy way out. Don’t force them into another step by making them respond through an email just to unsubscribe!
2) Send Relevant Emails Based on Behaviour
If you want to drive more engagement, make sure you’re sending relevant emails based on behaviour. Whether someone downloads an e-book, sign-ups for a webinar or views certain pages of your site, use these trigger events to send them an email promoting related content or offers that they may find valuable.
For example, if someone has viewed a product page, be sure to follow up with them about related products that may also be of interest. Or, if they signed up for your email list but haven’t engaged much since, shoot them a note asking why they decided to sign up and what interests them. Whatever it is, tailor your message to their response in order to help build trust and encourage future engagement.
3) Turn First-Time Customers into Repeatedly Buyers
Studies show that people are 10 times more likely to buy from you if they’ve already bought something. Optimize your auto-responder sequence by targeting first-time buyers and asking them to do something, such as completing a survey or webinar. This way, when you reach out again in a few weeks, chances are good they’ll be ready for another purchase. We recommend setting up an automated segment in your email marketing platform.
You can use email marketing automation software like MailChimp to create groups based on actions taken, behaviours exhibited or specific products purchased; then craft emails specifically designed to enhance engagement and boost sales.
4) Show a Sense of Urgency
Each year, many sales are lost simply because potential customers don’t respond. Don’t let your leads slip away—learn how you can double your sales using email marketing automation. (Fill in name of company) has gathered some top facts that will show you how to create automated sequences that engage and convert new subscribers.
5) Deliver Value in Every Email You Send
Customers will respond more favourably when you send them relevant content as opposed to sales pitches. When it comes time for email marketing automation, always ask yourself if your message is adding value before hitting send. What are three main reasons that people might want to buy what you’re selling? What steps did they take prior to landing on your site? Is there a pain point you can address in your email?
Where is their buying journey at? All of these questions should come into play whenever you sit down to write an email. If you have those answers then writing an email promoting your product or service will be easy because you know exactly who you are targeting and why they would want to hear from you! This gets you started on thinking about how to use email marketing automation to double your sales...and beyond. That's why we are discussing here the pivotal 10 facts or tips for building out a killer email marketing strategy.
6) Offer Content Upgrades Instead of Discounts
We all know that you’re more likely to make a purchase if you can get a discount, but adding content upgrades is another way you can boost your sales. Giving away helpful articles, guides and tools will convince your leads they should buy from you now because they’ll learn so much more when they become a customer. It’s like offering an extra dessert as an incentive for making it through dinner! Remember, these have to be high-quality and super relevant, or no one will use them. (And there must be a call to action at the end of each.) The goal is to educate your readers about why they need what you’re selling. For example, say you own a fitness company.
7) Create Special Offers for Customers Who are Loyal to You
Creating an incentive for someone who is already a customer is a great way to reward their loyalty and encourage them to engage more. This can be accomplished by offering them special deals, such as discounts, coupon codes or anything that increases value for your customers. Incentives are also a good way to keep subscribers from leaving your list since if they feel like they’re receiving valuable information from you regularly, they’ll be less likely to unsubscribe from email lists. Incentives not only help convert leads into customers but also increase average sales per customer.
This is because customers who have been pampered by incentives tend to purchase more products than those who did not receive any special offers. A well-timed email sent when an important event occurs, or when someone takes an action demonstrating engagement with your brand can bring more subscribers, leads and sales.
8) Give Away Something in Exchange for an Email Address
If you’re launching a new product or service, creating an email list allows you to contact your audience about it first. When people sign up for your newsletter, you have their email address—which means they have opted in and are more likely to listen to what you have to say. It also gives you a chance (or multiple chances) to get in front of them and pitch what you’re offering. Remember that once you have someone’s email address, you should regularly send them information that will add value to their lives; if not, they won’t want to stay on your list any longer than necessary.
9) Define Success Metrics
You can set up your auto-responder so that it only sends emails when someone signs up or when someone visits a certain page on your website. Set up specific goals and dates for yourself, such as sending out a follow-up email after five days, three weeks and two months. Use these metrics to determine how effective your campaign is. If you’re not meeting your targets, go back to step one and rethink what you’re doing. If you are seeing positive results – job well done! Try to keep up the worthy work by continuing to renovate your strategy using testing different time frames and subject lines of emails.
10) Be Consistent in Your Marketing Automation Efforts
A common mistake that marketers make is not being consistent in their marketing automation efforts. You must be consistent in your efforts to bring success and growth to your email marketing campaigns. Being consistent means sending relevant, helpful and interesting content to your subscribers on a regular basis. Don’t ever stop sending information to your subscribers, just because you haven’t had many click-throughs on a particular email. Continue sending regularly and watch how you start seeing more engagement and leads generated for your business.
This post is in reference to email marketing automation strategies. Using those Top [10] Facts to Double Your Sales with Email Marketing Automation Strategies will allow you to gain customer engagement, leads and sales. Implementing email marketing automation strategies can help drive conversions and increase your bottom line. If you want to learn more about how you can use email marketing automation to boost your sales numbers, contact us today! We’ll be happy to explain our services and show you how we can help you to double your sales using automated emails.
